It is important for the mystery shopping industry to keep track of these start ups and figure out how they can leverage their networks and technology to provide greater value than crowd sourcing apps like this one. Jit Saxena, General Catalyst Partners. All powerhouses in the greater Boston startup community. They rarely make mistakes. It’s important that the MSPA ensure that they their members know the challenges that they will incur from new and disruptive technology like this one.


Mobee, a new Boston-based “mystery shopper” service, is launching out of private beta this week, backed by $1.1 million in seed funding. The round, now officially closed, includes investment from LaunchCapital (YourMechanic and RunKeeper backers), TiE Angels Boston, Hub AngelsJit Saxena (angel investor in Pinterest, who sold his last startup to IBM for roughly $2 billion), Rob Soni (former Managing Partner at Bessemer Venture Partners and Matrix Partners), John Simon (founding partner at General Catalyst, Board Member on Jumptap, BzzAgent, ProfitLogic), Gaugarin Oliver (sold RedEgg to Thomson Reuters), Prakash Khot (sold DimDim to Salesforce.Com), and others.

Saxena, who sits on uTest’s and Demandware’s boards, is joining Mobee’s board as well. The board also includes Tod Loofbourrow, founding CEO of Authoria, and past President at iRobot, and Neal Yanofsky, former President of Panera Bread and International President at Dunkin’ Brands.

The startup itself was founded by Prahar Shah…

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