Changes are coming to the retail world. Big changes. And at Xtream, it’s vital for us to keep track of those changes, as we continue to fine tune our delivery of products and services to the Retail Marketing industries and their core data aggregators, the MSPs and MSOs in the Mystery Shoppping and Merchandising Service industries.
GigaOM had an amazing article in their paid content highlighting how technology will bring drastic changes to the showroom floor. The study outlines successes retailers have had by providing free wi-fi to their customers in the showrooms. It also illuminates the myriad of technology available to collect vast amounts of data about consumers, their behavior, and potential avenues to capture revenue from that data.
The business intelligence that the retailers are able to gather from allowing access through mobile devices, now more than ever, will require their partners in all their retail marketing agencies – from their marketing communication agencies, to their merchandising agencies, and most importantly, to their customer experience agencies – to really aggregate all their data into a centralized reporting structure, so they can analyze trends and patterns based upon data previously gathered through active investigative sources such as forms and surveys, to data now readily gathered from passive sources such as mobile access points, social media analysis, mobile ad clicks, mobile deals and coupons clicks, and meta data from images and videos captured.
From the amount of data, to the types of analyses, the possibilities are nearly endless. The Retail Marketing data world is already among the largest out there. Add wifi to showroom floors, and then you truly get an infinite data set increasing to the size of the universe. Spoken like engineers who are true fans of the Big Bang Theory! We can’t wait to get our hands dirty with those data sets.