Loop Makes It Easy To Conduct Real-Time Surveys Via iPad

Another entrant into the Mobile Market Research world.

TechCrunch

Loop co-founder and CEO Rajit Marwah argued that “surveys and reviews are everywhere” — but they’re often ignored or delayed. With his new startup, on the other hand, Marwah said he’s giving businesses a way to create and conduct those surveys easily and quickly.

When a business downloads the Loop iOS app, they can use one of the app’s survey templates (the templates are based on business type, such as restaurant or hotel) or create a survey from scratch, then share it via email, Facebook, Twitter or anywhere else you can post a link.

The most interesting use case, however, is the ability to open a survey from an iPad. So instead of hoping a customer will fill out a survey in a day or two, businesses can just hand them an iPad, and they can give their answers in just a few seconds. That means you get a…

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