How cloud, big data and mobile will make the CMO the BMOC

Article highlighting our expertise both vertically and horizontally.


In every shift of technology, new companies emerge to dominate new spaces while incumbents falter (and sometimes fade away). Today’s epic shift to mobile, big data and real-time analytics will certainly change the corporate landscape. But the emergence of these new technologies is also inspiring major change in the C-level suite, and the biggest beneficiary will be the Chief Marketing Officer.

Marketing becomes new revenue arm

Traditionally, CMOs have dealt with the “soft skills” of marketing. They headed up cost centers filled with branding, advertising and campaigns that were expensive endeavors, producing benefits that were often difficult to measure. In this current shift, CMOs might not bring CIOs to their knees, but if corporate budgets could talk they would certainly favor the CMO. To wit: Gartner predicts that by 2017 the CMO will spend more on IT than the CIO. Why? Mobile, big data and real-time analytics are transforming the…

View original post 605 more words

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

My Website

Just another WordPress site

Forbes Real Time

Our Intelligence. Your Innovation.


Our Intelligence. Your Innovation.


The Lowdown on High Tech


News About Tech, Money and Innovation


Our Intelligence. Your Innovation.

Hacker News

Our Intelligence. Your Innovation.


Technology news, trends and analysis covering mobile, big data, cloud, science, energy and media

Success In The Workplace

Success is simply a matter of luck. Ask any failure

%d bloggers like this: